Culvay

2026 · Pitch

AI software for
AuPair, Nanny &
Exchange Agencies

culvay.com

An au pair sitting alone in her room at night

01 — The problem

The agency finds out last.

64%

experienced issues during their placement

20–50

check-ins per coordinator, monthly

0

scored or auditable

When problems came up, who did you turn to?

Friends and other au pairs 79.8%

The host family 70.8%

Kept it to myself 31.5%

A local coordinator or childcare consultant 31.5%

The agency 7.9%

Culvay field study · 120+ participants · multi-select.

02 — Why now & go to market

Nobody built this. Yet.

01 — Regulation

Compliance is becoming enforceable.

2025

Major federal appeals ruling

02 — Reputation

Bad placements go public.

↓

enrollment follows

03 — The void

Agencies run on spreadsheets.

0

specialised incumbents

Go to market

15+

ambassadors worldwide, month one

Au pair agencies School exchange Nanny agencies

Driving outreach, marketing, recruitment and industry connections.

The Culvay weekly check-in on a phone, rating happiness in the placement

03 — The solution

Not another tool.
The system of record.

Today — five tools, no record

Wellbeing in WhatsApp

Hours in a spreadsheet

Concerns in an inbox

Risk in someone's gut

On Culvay — one record

Check-ins, both sides, scored

Hours confirmed by both

Concerns to the coordinator

Risk trending, with reasoning

An au pair hugging a host child outdoors

04 — How it works

From check-in to resolved.

01

Onboard

Every account tied to a placement.

02

Check in

Two minutes, both sides, weekly.

03 · AI

Flag risk

Scored across weeks, not one form.

04 · AI

Review

A placement health summary.

05

Follow up

Suggested intervention, with a drafted message.

Shared schedule

One weekly schedule both sides confirm, so hours stay inside program rules.

Payments

Coming soon

Families pay stipends through Culvay, on the same placement record.

The system surfaces. The coordinator always decides.

05 — Proof

They told us exactly what would help.

64%

had real issues with their host family

91%

not confident problems get caught in time

42.5%

overwhelmed and unsupported

93.5%

said infrastructure would have helped

A host family with their au pair on the front steps

“Having people you can talk to and feel comfortable with.”

Return on spend
at $5 / placement / month 2.3×

Culvay field study · 120+ au pairs, host families and coordinators. Return figure is a Culvay estimate, not an audited figure.

06 — Market

One system for a fragmented market.

Active au pairs22,500

Exchange students45,000

Nanny families275,000

Billing seats at full reach767,200

SOM · 14 au pair agencies

$3.0M

50,400 seats

SAM · + 105 high school

$9.1M

151,200 seats

TAM · full caregiver

$46.0M

767,200 seats

ARR modelled at $60 per billing seat per year. Counts are Culvay estimates.

07 — Business model

One plan, priced per participant.

Culvay · everything included

Base rate + $5 / participant / mo

Check-ins, risk scoring, alerts, compliance, cases and audit export.

No tiers. The base rate scales with agency size.

Payments

Coming soon

1% of stipend volume

Families pay au pairs and nannies through Culvay.

~$10.4k+ per placement / year.

One plan the whole agency buys. Payments adds a second line when it ships. base + $5 → +take rate

08 — Team

Built by people who lived it.

Celina Sawizki

Co-founder · Former au pair

Psychology, Entrepreneurship & CS · Temple University

WHY US Ambassador · European Innovation Academy alumni

Mukul Natarajan

Co-founder · Engineering

CS & Business · University of Maryland

AI/ML Engineer

Supported by 15+ ambassadors across the world.